This article originally appeared on Business Insider. In my 18-year marketing career, I’ve written millions of words of marketing copy. I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching. I’m now a chief brand officer for a real-estate-coaching business. Language-modeling
Month: April 2023
You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In this rapidly changing world, where the lines between marketing and communications are blurring, and budgets are shrinking, but expectations are expanding, Marwa Kaabour, Head of Marketing and Communication at the Al Masaood Group, came to the realization that her peers in the sector
Opinions expressed by Entrepreneur contributors are their own. The influencer space has become one of the fastest-growing industries in recent years, with influencers using their platforms to promote products, services, and ideas to their followers. However, the industry has also faced criticism for issues like fake followers, lack of transparency and influencer burnout. With the
Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you can increase your Amazon sales if
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so
Today, 28-year-old Duke Alexander Moore is living many a millennial entrepreneur‘s dream: He’s successfully zeroed in on his niche and is using social media to turn a major profit. The founder of seven-figure business Duke Tax, a membership-based tax service for creators, influencers and entrepreneurs, Moore parlays his extensive tax knowledge into content for his
Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate new leads and build relationships with
Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can be challenging to know which one
Opinions expressed by Entrepreneur contributors are their own. I don’t know about you, but I’ve always been told to keep a journal. With the rise of journals, journal prompts, self-care and mental health in general, more and more people are starting to get into journaling. What if I told you that there is a way
Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business and consumer markets, market research is
Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage
Your competition isn’t just doing SEO, they have a team helping them out. So how do you compete with them when you don’t have a team? Well, don’t worry, I’m going to help you out here. Today I’m going to break down seven tips to work 10x faster in SEO, drive more traffic and spend
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Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerful approach engages customers across various
Opinions expressed by Entrepreneur contributors are their own. Building and maintaining strong relationships with stakeholders, including customers, employees and investors, is essential for success. Companies that invest in building these relationships can benefit from improved customer loyalty, increased employee engagement and better access to funding and support from investors. Public relations is one key tool
JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on
People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at