Month: April 2023

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The word ‘Influencer’ had already become a catch phrase when the pandemic struck and the number of content creators just sky rocketed. The result? The content creator economy is booming, creators are being paid handsome amounts for
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Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur who works in professional services (think: public relations, management consulting, speechwriting, lobbying), one of the perennial questions you face is this: “How detailed should I make my proposals?” On the one hand, you want to show that you grasp the situation and demonstrate
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Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system, the mobile-friendly system, page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all
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Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century. Writing a book. A book,
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Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands were exaggerated. Meanwhile, customers are more
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Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model is becoming more and more
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Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing your brand narrative to crafting an
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In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.  In this workshop, discover how to seamlessly
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Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly to borrow, and while recent bank
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Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and drive sales. Instagram is one of
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Opinions expressed by Entrepreneur contributors are their own. Business branding and personal branding are now closely intertwined, especially for companies led by knowledgeable and charismatic founders. It’s thus understandable that so many entrepreneurs and C-suite-bound professionals are developing their own online personas and audiences. It’s not enough anymore to simply offer your talents to recruiters;
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