Month: April 2023

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for advertising and its Family of Apps but a
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Opinions expressed by Entrepreneur contributors are their own. Social media has changed the game for businesses worldwide. In today’s digital age, social media has become a crucial platform for businesses to engage with their customers and build a strong brand presence. Social media has also revolutionized how brands interact with their customers, offering unparalleled opportunities
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Opinions expressed by Entrepreneur contributors are their own. Since its inception in 2005, YouTube has grown in monumental proportions. Today, YouTube has 1.7 billion unique monthly visitors, and 62 percent of its users access the platform daily. The only site visited more than YouTube? Google. If you’ve been considering starting a YouTube Channel to boost
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Quick hack to rank number one on Google. Have you ever hit up a website and asked them to link to you? They probably ignored you. Random sites won’t link to you, but you need these links to rank higher. And if you can’t get them you’re pretty much going to struggle to rank really
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Microsoft’s advertising business posted lackluster growth in the first quarter of 2023.  Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr, an ad buying platform it acquired
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Opinions expressed by Entrepreneur contributors are their own. At any given moment on TikTok, any user can go viral for posting about seemingly anything. Case in point: The most-viewed TikTok videos of 2022 included a giant chocolate giraffe, a toddler reminding her mom “I’m just a baby,” Squishy the chipmunk’s return from hibernation and —
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Opinions expressed by Entrepreneur contributors are their own. A startup’s brand — both the company and the founders’ brands — plays an important role in shaping how investors perceive their business and, ultimately, how much they are willing to invest. Building a strong brand for the startup and founder, can help differentiate a company, emphasize
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Opinions expressed by Entrepreneur contributors are their own. “Stay curious. Get involved. Ask for help.” That’s important advice that Shawn Walchef’s grandfather Luben Walchef instilled in him long before Shawn founded a burgeoning media empire from the back of his single-unit restaurant in the outskirts of San Diego. The Cali BBQ Media founder believes that
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. It’s easy to take good design for granted. Often, we don’t give it a second thought as we pick up our pre-ordered coffee, breeze through airport security in minutes, or buy a new pair of sneakers,
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Si eres un emprendedor que trabaja en servicios profesionales (piensa: relaciones públicas, consultoría de gestión, redacción de discursos, cabildeo), una de las preguntas eternas a las que te enfrentas es esta: “¿Qué tan detalladas deben de ser mis propuestas?” Por un lado, quieres demostrar que entiendes la situación y dejar ver tu experiencia. Por el
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With the steady rollout of algorithm updates (hello, March core update), significant changes to tried and true platforms (farewell, UA), and unprecedented advancements in generative AI and other machine learning technologies, one of the biggest challenges search marketers face today is staying up-to-date with the latest tactics and adapting their strategies accordingly. Attend SMX Advanced, online June 13-14, for free, to keep
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Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results. However, the PR landscape is
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