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In the US when there’s a presidential election the person with most votes generally wins. And I say generally because it’s on a state by state basis and winner takes all, but generally speaking the person who wins the most votes wins. The same goes with the internet. The more links you have, generally the higher you’re going to rank. You don’t need the most to get at the top but you need enough.
So what do you do if you can’t get people to link to you? Well, focus on finding sites that link to multiple of your competitors is the key. If someone links to not one, not two, but three or more of your competitors, chances are they’re willing to link to you because they’re agnostic. They don’t care about one competitor over another. They’re willing to link to anyone in this space. But how do you find these sites that are linking to multiple competitors and convince them to link to you?
Well, I want you to go to NeilPatel.com/backlinks okay? Put in your URL. When you put in your URL, you’ll see this Backlinks report that shows your domain authority, how many links you have, who’s linking to you, and your link growth over time.
In the left hand navigation click on Backlinks opportunities. I want you to put in two of your competitors if not three of your competitors, you can put either two or three, that’s up to you. And your domain. It’ll show you who’s linking to your competitors, either two or three depending on how many you put in, and not linking to you.
In other words they’re linking to your competitors but they’re not linking to you. You want to look at each of the sites that link to multiple of your competitors, and it shows you which domains and which pages they’re linking to on your competitor’s site. And if you have similar pages hit that site up and say hey I have a similar page, but mine covers X, Y, and Z that theirs does not.
Feel free and link to it here. It’s that simple, email out those sites. If you email out a hundred, I know that may seem like a lot, you should get over 14 links. That’s a really good ratio. The key again is hit up sites that link to three plus competitors and don’t link to you because the chances are they’re willing to link to you as well.
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