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You are probably wondering how I grew my search traffic significantly.
Did Google make a major algorithm change? No. Did I build more links? No.
The only thing I did was adjust my URL structure. My URL structure used to be:
domain.com/month/day/year/post-title/
It’s now…
domain.com/blog/post-title/
That one change increased my search traffic by roughly 58%. The reason being is Google is now seeing my blog posts in relation to my domain and blog instead of a specific date.
The posts I write are evergreen, so there is no reason to have dates in my URL structure.
Now if you make this change, there are a few things you need to know:
1. You also have to update your internal links. You can’t just change your URL structure without changing your internal links.
2. You need to 301 redirect your old URLs to your new URLs.
3. You have to update all of these changes at once.
If you are building a site from scratch, don’t make the same mistake I made. Have clean URLs, and don’t have too many sub-folders.
That’s all you need to do to get a 58% increase in website traffic in 30-days.
Have you used 301 redirects for 404 error webpages?
Maybe you used a different url structure or something completely different to get more visitors to your website?
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