As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as
Month: March 2023
Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/
Opinions expressed by Entrepreneur contributors are their own. News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it’s no wonder we feel stressed. What can
Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write (and fun for kids to read), so as soon as I got home, I ran straight to my computer and got right down to…doing nothing.
Major League Baseball (MLB) superstar Shohei Ohtani struck out his fellow Angels teammate Mike Trout in the bottom of the 9th inning Tuesday night to give Japan the 2023 World Baseball Classic win over Team USA. The pitching (and hitting) sensation also won the tournament’s MVP award, but it isn’t the only title Ohtani won
Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by focusing beyond just one-and-done purchases. Instead, they want repeat purchases from engaged customers. To entice customers to make more purchases, marketers may choose from two
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that
Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that’s not without reason! Here are some facts that prove why you should prioritize marketing on LinkedIn: With such colossal numbers, it’s no surprise that most businesses are flocking to LinkedIn for B2B
Opinions expressed by Entrepreneur contributors are their own. As technology evolves, so too does the world of ecommerce. The growth of online shopping in recent years has led to a rapidly changing landscape for businesses and customers alike. The impact of this shift is far-reaching, with changes not just to how we shop but also
Opinions expressed by Entrepreneur contributors are their own. Today’s digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, small business owners have access to
Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in early Bard testing. No links/citations initially. One of our big
Want to spice up your own campaign? Learn more about our Ultimate Guide to Using Images in Marketing: https://clickhubspot.com/25d Did you know this ad is why we smile in pictures? No one wants to look like they’re frowning, and Kodak knew it. Watch and find out what they did to change the game, and how
https://www.marketing360.com/ Creating a high-performing Google search ad campaign comes down to optimizing three things: visibility, clickablity, convertiblity. Visibility: Pick a search term – Put yourself in the searcher’s mind, what would they search when looking for the products and services you sell? Look at the Google auto-fill dropdown. Target an ad placement in the top
Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of the customer experience isn’t new — the customer journey has long been a benchmark for business success — its implementation has seen
Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will fail after five years. These business owners will cite many reasons for failure, including money running out, bad partnerships, ineffective marketing, not being an expert
Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is
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