Month: February 2023
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar
Have you found that when you ask people for a link, they ignore you? Trust me, I know that feeling. That’s how I started out with link building. Today, I’m going to break down how to convince website owners to link out to your website, big and small websites. I’m talking about the big authority
Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps”
Opinions expressed by Entrepreneur contributors are their own. When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory incidents, four out of five patrons would
A bite out of the official cookie of the NBA could cost you more than some pizza and wings. Starting February 7 through NBA All-Star weekend on February 18-19 in Salt Lake City, Oreo is offering a pack of 12 NBA-inspired cookies adorned with the logos and colors of all 30 NBA teams for the
Opinions expressed by Entrepreneur contributors are their own. When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where
Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used
Opinions expressed by Entrepreneur contributors are their own. The temptation to find a simple solution to the ever-more-complex initiative of marketing growth is strong. Explore an effective website for just about any technology software you can apply to marketing, and soon enough, you’ll be convinced that this is the solution for your growth challenges. Consider
Opinions expressed by Entrepreneur contributors are their own. While small businesses struggle to make social media marketing work for them, big companies have it easy. They can just get their name out there, and they’re done. In contrast, small businesses need to do much more to grow their following on social media — everything from
Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for startups with limited funds. As an organization
Opinions expressed by Entrepreneur contributors are their own. Fake it till you make it? Terrible advice when it comes to building your personal brand! There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a misconception that needs to be passionately refuted. So many clients come
TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page – TikTok’s added a new Promote goal
Este domingo se jugará el Super Bowl LVII y habrá mucho más en juego que el partido entre las Águilas de Filadelfia y los Jefes de Kansas City. Ese día ChatGPT, la herramienta de inteligencia artificial que ha cautivado al mundo en este 2023, demostrará lo que es capaz de hacer en el mundo del
The best Instagram content doesn’t just have stellar visuals. It also often has the perfect track or song to go with what’s on screen. If you’re unsure how to add music to your Instagram Story, read on — we’ll break down several ways you can do just that. Adding music to your Instagram Story on
Cuando se trata de construir una base leal de clientes, pocas cosas son más importantes que ofrecer una experiencia positiva. Mira las posibles consecuencias de una negativa: un estudio reciente de Emplify descubrió que después de tres incidentes insatisfactorios, cuatro de cada cinco clientes abandonarían una marca a la que anteriormente eran leales. En el
What’s the point of all that traffic you’re (hopefully) getting if it’s not leading anywhere? Maximizing conversions starts with getting back to basics. Try these 3 tips ASAP. 00:00 Intro 00:59 Add a Pop-Up to Your Website 02:27 Add Testimonials, Reviews, and Logos 03:55 Add a Countdown Timer RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ AnswerThePublic:
Opinions expressed by Entrepreneur contributors are their own. There are several reasons you might have to rebrand. Rebranding is not something foreseen or something that is part of any business plan. It’s almost always a result of unexpected circumstances, a correction or an improvement to your brand. Whatever the reason behind your decision to rebrand,
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