Opinions expressed by Entrepreneur contributors are their own. Not all lead generation is created equal. As digital marketing continues to evolve, marketers are doubling down on social media. While those platforms may be great for brand awareness, they still fall short regarding one of the most critical growth metrics for a budding business — engaging
Month: January 2023
Opinions expressed by Entrepreneur contributors are their own. Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those who think daily emails are best
In today’s lesson, I’m going to be breaking down email optimization, but why should you optimize your emails? Well, it’s all about lifetime value. The more you optimize your emails, the more revenue you can generate through emails, and when you think about lifetime value of a customer, there are some people in many cases
Opinions expressed by Entrepreneur contributors are their own. Have you heard about the simple one-question test to reveal if you are an introvert or extrovert? The question is: Do you recharge your personal battery by yourself or among a group of people? If the answer is by yourself, then you are introverted. I identify as
SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level,
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Wrapping up on 2022 and looking ahead to 2023, it’s highly likely that you’ll now be assessing your marketing and public relations (PR) activities and crafting new plans and strategies based on successes and wins, or
How’s this for a plot twist? In 2020, romance book author Susan Meachen’s daughter announced on Facebook that her mom had committed suicide. Meachen was much admired in the indie romance book community, and the thoughts and prayers poured in. Meachen published ten romance novels. Her “final” book, Love To Last A Lifetime, was supposedly
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. As per draft rules, released on Monday, the ministry of electronics and IT has proposed to ban advertisements of online betting sites on social media platforms like Facebook, Instagram and YouTube, reported by The Indian Express. Pexels
Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than not that your company will soon
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. During the pandemic, people were locked up at homes and had plenty of free time. This proved to be a boon for social media platforms as consumption grew exponentially. TikTok was no exception. A new crop of
Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposure since 80% of the readers
Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so few blogs actually drive traffic, let alone conversions. There can be many reasons for this, but here are my top 5 reasons your blog strategy isn’t driving traffic. 0:00 Intro 0:44 Reason #1 | You’re not incorporating
Takeaways: Authenticity Makes the Most Sense – Joe Isidori is unapologetically “New York Italian”. However, it wasn’t always that way. While building his brand, he found his voice after “shedding the armor” of what he thought he should be, and did what made the most sense: be himself. Gaining Balance by Leveraging Social Media –
Opinions expressed by Entrepreneur contributors are their own. Facebook Ads can be a great way to drive traffic to your website and increase sales conversions, but they can also be expensive and difficult to manage if you’re unfamiliar with the platform. By understanding how Facebook Ads work and what options are available to you, you
SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The key difference between SEO content writing and content writing The difference between SEO content writing
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Mediaocean, a mission-critical platform for