Unpacking Your Google Optimization Score https://clickhubspot.com/wo3 How Does Google Find and Rank Content? Getting your content to rank high on search results depends on two things: One, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality
Month: December 2022
As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. We also had our usual share of algorithm
Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword
Key Takeaways: Reaching Small Businesses with TikTok – Brett Sussman’s team at Kabbage from American Express is dedicated to highlighting and amplifying Small Business Owners. The most recent way of doing so is by forging a unique partnership with TikTok that offers eligible small businesses incentives for advertising on the app. Social Media as a
Opinions expressed by Entrepreneur contributors are their own. You may have seen the ads at the top of every Google search, but 94% of users ignore them in favor of organic results. If you want to increase your business or side hustle’s organic traffic online, then you may need to start creating SEO optimized content.
Opinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a comprehensive campaign to curry excitement. Much like
Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it to make sure it functions well and then they launch it. When a few weeks go by and new business leads aren’t what they expected, there’s a
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The mid-2000s saw the advent of social media networking with sites such as Orkut, which were overtaken later by the Facebook blitzkrieg. Around the same time, YouTube handed us the ability to be able to see all
Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer acquisition and marketing than they do in cultivating loyalty. The evidence is clear; customer loyalty translates to steady revenue, lower marketing costs and
Opinions expressed by Entrepreneur contributors are their own. Any entrepreneur knows that a critical aspect of growing one’s business and elevating your brand is to step up as a thought leader in your field. For instance, we’ve all marveled at the CEO who shares words of wisdom on LinkedIn or the icon names behind our
Welcome to CRO Unlocked. This is a training course. It happens over two weeks. There are six videos in total along with cheat sheets, worksheets, PDFs, handouts, so that way you can improve your conversion rate. The course focus is going to be to double your leads and sales. Doesn’t matter if you’re B2B, B2C,
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to
Get started now with HubSpot’s Operations Hub: https://clickhubspot.com/sbi In this video, Kyle talks about using Operations Hub to sync data between HubSpot and your other apps so that you can have consistent customer information across your entire tech stack. Let us know in the comment section below how Operations Hub has helped you! 📔 Favorite
How to Monetize Your Blog Without Destroying Your User Experience // Everything thinks that monetizing your blog, making money from it, monetizing your site, just reduces your user experience. It crushes it. So much so that they’re like, “oh no, no one’s going to come back to my site.” That’s not true. Today I’m going
Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. Postscript: The issue was resolved at Dec 23, 2022 9:40 AM UTC. Add
Download HubSpot’s Official Marketing Plan [FREE TEMPLATE] https://clickhubspot.com/mpd Bringing people to your business can feel difficult. You might not know where your audience is, or how best to engage with them. A marketing plan helps you outline what your business needs, and creates a roadmap for how to get there. We’ll go over five steps
Why social media marketing doesn’t work for most people? It doesn’t matter if it is Facebook, or Instagram, or LinkedIn, or even Twitter. Social media marketing just doesn’t work, or at least for most people. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only focus on getting
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