Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.
Month: November 2022
Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually
Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client’s revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a
Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to purchase. The funnel narrows at each stage, from the many people who are aware of your brand to the few who actually buy from
Opinions expressed by Entrepreneur contributors are their own. Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures or grow as a brand. But
Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact. Typically, people associate outbound marketing with outreach channels such as radio advertisements and TV, outdoor banners, telemarketing, print media and direct mail. However, there is also
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the news on LinkedIn, a lively
Opinions expressed by Entrepreneur contributors are their own. Can you make it as a business in today’s world without tons of reviews? The answer is yes, but it takes time and targeted efforts. First, let’s talk about why reviews matter. Seeing high ratings from other consumers provides reassurance to buyers in moments of indecision. This
Opinions expressed by Entrepreneur contributors are their own. Personalization is no longer an optional business strategy: 71% of consumers expect personalized experiences with brands, and even more express frustration with businesses that miss the mark. But it’s not enough to just personalize the message — you must also tailor the delivery to the consumer’s channel
Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the
Opinions expressed by Entrepreneur contributors are their own. What did we do before websites? Do we even remember a time without them? Not likely. In 1992, there were ten websites online; fast forward 30 years, and there are roughly 1.14 billion made up of 50 billion individual web pages, with three new sites being created
Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way
Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As
Opinions expressed by Entrepreneur contributors are their own. Inbound marketing is one of the most common practices for generating awareness and new business. It is the methodology that suggests you should be attracting customers through valuable content and experiences instead of disrupting them with advertising, sales and the like. According to Hubspot, 56% of marketers
Seema Bansal Chadha and Sunny Chadha, now the married co-founders of luxury floral brand Venus et Fleur, began dating in 2015, shortly before Valentine’s Day. Courtesy of Venus et Fleur For the occasion, Chadha ordered a bouquet to be delivered to Bansal Chadha — a decision that would ultimately catapult them to long-term romantic and
Opinions expressed by Entrepreneur contributors are their own. Why do some businesses succeed while others fail? Many factors contribute to a business’s success, but one of them is brand building. Your brand is what sets you apart from your competition and tells your customers who you are and what you’re all about. Creating a positive
Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency. To help spread the word, website owners usually turn to paid promotion via social media or search engines. But in the late ’90s and early
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