Earlier this year, YouTube announced a new fund aimed at helping black creators find dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. This week they named the first 30 creators for the 2023 class.
Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares the highs and lows of becoming financially free as someone who grew up in poverty and wasn’t taught financial literacy.
Taylor teaches other women how to take control of their personal finances through tools and coaching. About being part of the new class or creators, Taylor said:
“This fund is going to open my business up to many opportunities. Exposure is everything and YouTube is amazing for enabling black creators to grow their platform. This experience will enable to further monetize and grow my business and brand. I’m so excited to get started. A major part of my brand is education and outreach, more channel exposure means that I can reach more women and in turn help more women to take control of their personal finances.”
Other creators included in the new class are:
- Studio Jibby. Jibby is a plant-based fitness trainer and lifestyle content creator who loves sharing health tips with her audience.
- Smokin’ & Grillin with AB (Aaron Brown). Aaron Brown took to YouTube to share humble cooking videos from his kitchen. The positive and inspirational nature of his videos helped him gain a huge following.
- BeautifulBrwnBabyDol (Dr. Nina Ellis-Hervey). Dr. Nina’s YouTube channel is centered around providing real-world lifestyle solutions that reflect living a mentally, physically, spiritually, and emotionally balanced life through transparent talks, storytelling, and tutorials dedicated to beauty, fitness, and psychological wellness.
- iBelongOutdoors (Emmanuel Williams). Williams’ love of being outdoors on the water influenced him to create an energetic, adventurous YouTube channel that produces fun, inspirational content on the water.
Dig deeper. Meet the rest of the 2023 class on the YouTube Blog. Check out videos from the class here.
Why we care. The new fund will help black creators gain more visibility on the platform, increasing the subscribers to their channels, expanding their communities, and making more money through donations, and sponsorships.
If you’re interested in participating in an upcoming class, stay tuned for more information on how to apply. In the meantime, congrats to all of the creators in the class of 2023. If you want to support the creators, subscribe to their YouTube channels and show support by donating using the Super Thanks button.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.