Month: October 2022

Opinions expressed by Entrepreneur contributors are their own. Personal branding has finally become something that most entrepreneurs have accepted as a must-do. Thanks to Elon Musk, Gary Vaynerchuk, and other public-facing founders, more business owners are hopping on the personal branding train and making an effort to put a face to their companies. The problem
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Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth hacking is the result of hard and long-term marketing activities. How relevant is a product launch strategy? How can you use it to check whether your business
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Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can
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Opinions expressed by Entrepreneur contributors are their own. Return on Investment (ROI). It’s what every brand wants from its franchise digital marketing dollar — money that’s often begrudgingly spent even though most brand leaders know they need to budget for it. Still, doing so isn’t like allocating money for research and development or human resources,
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The Clear Cut offices sparkle on the sunny 14th floor of 22 West 48th Street, where married co-founders Olivia Landau and Kyle Simon have established a soft-hued, diamond-studded oasis fit for the modern fine-jewelry lover. Courtesy of The Clear CutOlivia Landau It’s very close to New York City‘s Diamond District, the commercial stretch along West
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Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll
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The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process. It also
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Lisa Genova graduated valedictorian, summa cum laude from Bates College with a degree in Biopsychology and has a Ph.D. in Neuroscience from Harvard University. Lisa is the author of the New York Times bestselling novels Left Neglected, Love Anthony, Inside the O’Briens, and Still Alice, now an Oscar-winning motion picture starring Julianne Moore. Part of
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Digital Marketing solutions company Intellemo, has raised over INR 3 crore in a Seed funding round led by Inflection Point Ventures. The round also saw participation from Kunal Shah (founder, Cred, Soonicorn LLP), Rahool Sureka and Saurabh
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