Opinions expressed by Entrepreneur contributors are their own. It’s 2022; people thought we’d have flying cars and teleportation by now! Unfortunately, we don’t have that quite yet, but we still have some incredible technology that you can use for your business. Virtual tours have been around for some time, but they are just starting to
Month: September 2022
Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In
Opinions expressed by Entrepreneur contributors are their own. Many businesses are already leveraging artificial intelligence technologies to help them advance and make more data-driven decisions. It has become easier than ever to access the data you need to target your audience more effectively and improve your marketing strategy. If you’re a business owner selling digital
Opinions expressed by Entrepreneur contributors are their own. Branding has become such a buzzword that all the gurus and paid speakers tend to overcomplicate it. Branding is simple; it is everything people experience about you in public and what makes them want to do business with you. It makes people want to buy your product
Opinions expressed by Entrepreneur contributors are their own. Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to hire a full-time marketer or you’re looking
When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is crafted through the company’s marketing initiatives. Today’s marketing mix is more complex than ever before — a direct result of the science behind the strategies. We now have many tools and resources
Opinions expressed by Entrepreneur contributors are their own. Have you ever been innocently browsing the web, only to find that the ads shown to you line up a little too perfectly with the conversation you just finished before you picked up your phone? Maybe you’ve noticed that a title you’ve seen a dozen times in
Opinions expressed by Entrepreneur contributors are their own. If you advertise on Facebook, you might sense that the marketplace is becoming more crowded, prospective buyers are warier of offers, and it’s generally more difficult to get people to pay attention. This is for good reason. I remember when I first started advertising on Facebook in
Eight ways to increase your traffic to your website fast and for free. Whether you’re just starting a website or you’ve been out there for a while and you just want more traffic, this video is going to break down how you can add some extra digits to your visitor account. As long as you
Opinions expressed by Entrepreneur contributors are their own. Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags behind other industries, because it focuses heavily
Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users respond to them. Show pop-ups at the
Opinions expressed by Entrepreneur contributors are their own. When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top of Google. That tactic doesn’t work so
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid advertising, but where paid advertising lacks, public relations makes up for it. Public relations creates trust and reliability with the consumer, turning them into loyal customers. It
Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/2sp What will our society be in 10 years? How will that affect the way we work? Kipp and Kieran discuss the world as we know it, and how new technologies and innovations (such as the blockchain) will change our
Email marketing secrets, here’s what’s working in 2022. In the marketing world, there is a virtual ATM. You know those machines that you go to and take out money? You put in a card, put in your pin, and cha-ching, you’re getting money out of your bank account. But on the internet, your email list
Opinions expressed by Entrepreneur contributors are their own. Lackluster sales, a logo that seems straight from the early 2000s and a tagline that no longer speaks to clients. Does any of this sound familiar? It may be time for a rebrand. Most companies will have to rebrand several times over their lifespans. As a CEO
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