Opinions expressed by Entrepreneur contributors are their own. One twist of events — a.k.a. the pandemic — was all it took for many companies to realize that the future of technology, especially in business, was already upon us. The business narrative went from a standstill because of inactivity to a surge of activity as the
Month: August 2022
Opinions expressed by Entrepreneur contributors are their own. There’s no doubt economic storm clouds are gathering. With the stock market in bear territory and tech stocks — particularly social media companies — losing value, creators who rely on these platforms for income may be nervous. Understandably so. Not only is the creator economy a new
Opinions expressed by Entrepreneur contributors are their own. You don’t have to be an NBA fan to recognize Charles Barkley. Indeed, Sir Charles doesn’t need the pretext of a ring to be the people’s champion: Between his past as an athlete, his present titles of entertainer, ad man du jour and an indespensible ingredient within
Don’t let the economy foil your marketing plans, now is the time to take advantage. This is how marketing in a recession works:
Opinions expressed by Entrepreneur contributors are their own. TikTok is the reigning and possibly longest-running star of social media. In 2021, TikTok achieved a record-breaking 656 million downloads (leaving the second-place platform, Instagram, in the dust by 100 million) and remained the only social media app besides Facebook to surpass three billion downloads. But TikTok’s
Opinions expressed by Entrepreneur contributors are their own. As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding public relations, brand building and thought
Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams’ roles and objectives. Growing companies that are
Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or have a history with Google Ads campaigns,
In this video I’m going to share with you how to growth hack your personal brand. Did you know that a good strong personal brand can make you over a million dollars a year? I myself can generate over a million dollars a year just from speaking fees because of my personal brand. Everyone talks
Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all
As Head of Athlete Marketing at Dapper Labs, Hayes Grooms IV has formed partnerships with the world’s biggest athletes — Magic Johnson, Kevin Durant, Patrick Mahomes — to create their first NFTs. Entrepreneur connected with the former University Of Michigan basketball player to discuss the Xs and Os of working with iconic talent to blow
Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands. Brands are not limited to influencers, celebrities and businesses but are for individuals, including you. Your brand is what people visualize when they hear your name or see your picture online. Your brand
Opinions expressed by Entrepreneur contributors are their own. A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses are unique, in many cases, their challenges
Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, and customers move freely from one to
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In today’s crowded marketplace, it’s important to understand the power of design and branding. How you present your
Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about how you can better engage your audience. You can do this by providing quality content regularly and following up when visitors have not visited in a while. People who visit your website will look for
Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your
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