Opinions expressed by Entrepreneur contributors are their own. In a world saturated with social media, fast-paced witty material is of the utmost importance. Content creators want to share their advice, messages and entertainment. Businesses, both small and large, want to market their products on promising platforms. However, casual social media users have become privy to
Month: June 2022
Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there
Opinions expressed by Entrepreneur contributors are their own. If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coin or gold bracelet. Just one
Opinions expressed by Entrepreneur contributors are their own. If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. But this is not usually easy to achieve because there is always strong competition in every niche. However, you can achieve this goal if
“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group Creative Director. “To not only build a campaign that helped improve a brand’s perception but to grant kids’ wishes for years to come was a really rewarding part of this experience.” Jones is speaking about Operation Santa, a
Opinions expressed by Entrepreneur contributors are their own. Seeing your brand featured in a top-tier media outlet may seem like an unreachable goal. Even if you believe strongly in your brand (and I hope that you do), mapping out and navigating the journey from obscurity to notability will most likely seem overwhelming when you consider
Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding
Takeaways from this episode: The Meta Effect — All success stories include a little bit of coincidence. For Duce Raymond, lots of social media attention came after a Sweet Baby Ray’s Barbecue Sauce bottle was prominently placed in the background of a viral rebranding video by Mark Zuckerberg, founder of Facebook (now Meta). Pick One
Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things they already know (or think they
Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible
Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their
Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach
Opinions expressed by Entrepreneur contributors are their own. Welcome to the home of creativity. The south of France isn’t just home to some of the most renowned sandy beaches in all of Europe. It’s also home to Pinterest Beach, Amazon Port, and mega-yachts branded by companies such as VaynerMedia and Paramount. These tech giants (and
We’ve all been there: Whether it’s Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit “buy” on those items you’ve been eyeing — and even on some you haven’t been. Of course, ecommerce giant Amazon is
Move over, Charli D’Amelio — there’s a new TikTok star at the top. Khaby Lame, a 22-year-old Senegalese-born creator, became the most followed person on TikTok on Wednesday night, The Verge reports. D’Amelio was one of TikTok’s original superstars; she and her sister Dixie skyrocketed to fame with their seconds-long dancing videos, admittedly on accident,
Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years —
Some Twitter users realized there was a new feature on the app on Friday: a downvote button, reminiscent of those on other social platforms like Reddit and YouTube. Ahead of the rollout, the Twitter Support account announced Thursday that the downvote button would be available on the web and subsequently on Android and iOS. Users
How do you approach important and heavy subjects without feeling like you are just shoving information down people’s throats? This is a question many creatives face when building campaigns around health and wellness campaigns, and while there is no easy answer, Giancarlo Rodas, Group Creative Director at Droga5, says that sometimes the stars align on
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