How To Do Email Marketing That Works – 7 Tips
1 – Pick a good platform
Pick a platform that’s easy to use and integrates into your CRM software and other marketing tools so you can unlock the power of automation. Marketing 360 is a great platform if you’re not sure where to start because it has everything you need in one place! Let me show you.
2 – Automate
Make sure to automate as much as you can. Such as connecting the form on your website to your CRM which creates a dynamic list for email marketing automation! Let me show you.
3 – Catchy subject line
All people see about your email initially is your subject line. So make sure it’s a good one! A/B test different subject lines to find the one that works best. Put yourself in your customer’s shoes, what would motivate you to open the email? Let me show you an example.
4 – Personalize
One way to get people to open your email is to insert personalization into your email subject line. Let me show you how that works inside Marketing 360.
5 – Design for mobile
Make sure to design your emails for mobile. Chances are, most your emails will be viewed via somebody’s mobile device. Let me show you how to check the mobile design super fast inside Marketing 360.
6 – Test before sending!
Make sure you test your email before sending it! The last thing you want is to send an email to hundreds or thousands of people with an issue such as a broken link. Let me show you how to test your email with Marketing 360.
7 – Study results
Lastly, make sure to study your results! Do more of what’s working and less of what’s not. Study emails that do well and those that do not. Leverage what works! Let me show you the insights you have access to inside Marketing 360.
That’s it! Thanks for watching!
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