Customer Service Training Tip – Don’t Ignore Mistakes: It’s easy to ignore small mistakes, especially when you don’t feel the blow-back will come back on you. But to offer great customer service, we can’t accept mistakes, even if nobody would have noticed. It’s essential to have a standard of excellence. Watch this video for more
Month: February 2022
Opinions expressed by Entrepreneur contributors are their own. Many companies are not necessarily founded with greater social, cultural or environmental purposes in mind, but that doesn’t mean they can’t incorporate them. But first, it’s helpful to define what we’re dealing with: What is “purpose” and why is everyone talking about it? I’ve found that the
Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies. “Building a holistic search strategy can be tricky,” said Hannah Johnson, associate SEO
Opinions expressed by Entrepreneur contributors are their own. The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketing currently accounts for 16% of
Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral marketing, one of the most potent tools
Opinions expressed by Entrepreneur contributors are their own. Getting PR for products and services has become an enormous challenge. Communications channels have proliferated, publishers struggle to stay alive, and cutbacks have decimated journalist staff. Strategy isn’t enough. Execution isn’t enough. It takes the marriage of strategy and execution to get the job done. 84 placements in
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and purchasing decisions — whether a low-ticket offer or a high-ticket, high-touch investment — and most people use a simple equation to calculate it: the cost of the investment divided by
Opinions expressed by Entrepreneur contributors are their own. As a business owner, you already have so much on your plate, and the prospect of adding a whole new level of marketing might feel like just too much work. Where to even begin? Luckily, in this world of booming digital content and with so many platforms
Google Chrome has added a new feature called Journeys that makes it easier for users to revisit topics they searched for days or weeks ago. What is Journeys? Journeys is a Google Chrome desktop feature. It groups pages from your search history by topic or intent, providing a more helpful user experience than just showing
Takeaways from this episode: Be Yourself — Whether selling homes or hosting a podcast, Kyle Inserra is the same person in every setting. This proves true on TikTok, too. By owning his authenticity, Kyle can quickly create content and organically reach watchers with the same interests and intent as him. Get Your Reps — Kyle
Opinions expressed by Entrepreneur contributors are their own. Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO
Opinions expressed by Entrepreneur contributors are their own. Exhibitions are the perfect platform for showcasing and strengthening a business. The trouble is that many people miss out on their benefits because they don’t understand how to appropriately plan time and resources. Here time-tested ways of ensuring that you get the most from these valuable opportunities.
Google Search Console had yet another data issue with the performance reports, this time impacting Google Search, Google Discover, and Google News data. Google said this was a “logging issue on analytics” that occurred between February 1, 2022 through February 3, 2022. Rankings not impacted. This was just an analytics issue, any drop in impressions
Opinions expressed by Entrepreneur contributors are their own. From clothing to big-ticket technology items to vehicles, more than 87% of buyer journeys now start online, according to Salesforce. Still, so many legacy brands continue to underinvest in their online presence, even as they spend tremendous amounts on above-the-line (ATL) advertising (think TV ads, magazine ads and
Our Guide to A/B Testing for Core Web Vitals explained a series of small steps with two services and a browser extension to write tests for frontend code tactics. Thirty years ago, we would copy a page’s raw source to run find-and-replace operations until we could manage a facsimile of a page put in a
Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital marketplace, every business is looking for a way to make their messaging stand out.
Opinions expressed by Entrepreneur contributors are their own. Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to surpass 333 billion, a Radicati Group study shows. Not taking advantage yet of this highly popular communication channel? It’s not too late: You can
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