For a more in-depth overview of how to become a successful content creator, take our content marketing certification course: https://clickhubspot.com/14j Whether you work on a content marketing team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful
Month: February 2022
Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work. 1. Know how to
Get more leads: https://www.marketing360.com/digital-marketing-platform-overview/?ref=yt-desc-UnX1zCFcQXw Links to jump to each tip below. Contact Forms: It’s time to talk about conversions! Your business needs ‘em, you want ‘em, but how do you ensure that your website form isn’t costing you money? Let’s talk about 5 steps you can take to ensure your contact form is top tier
Enterprise SEO SaaS platform Conductor today announced the acquisition of ContentKing, a real-time technical SEO monitoring tool. The exact terms of the deal were not revealed, but Conductor CEO Seth Besmertnik told Search Engine Land it was a mix of cash and stock. What it means for Conductor. This is the first acquisition made by
Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available in app form. Businesses used to
Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is everywhere. If you have been following influencer marketing since its inception about 15 years ago (yes, before Instagram even existed), which started with paid blog posts and sponsored tweets, one word has been at the center of the industry: authenticity. The success of an
Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small
Opinions expressed by Entrepreneur contributors are their own. With most brands comes a PR team, either in house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a
Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media. Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a
The days of title tag tweaks, meta keywords, and SERPs of ten blue links are long gone. SEO is one of the fastest-evolving aspects of the digital realm… and gaining visibility (not to mention quality traffic) is more complex and challenging than ever before. If you want to stay ahead of the competition and at the
Opinions expressed by Entrepreneur contributors are their own. TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs),
Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement to its popular penis-shaped doughnut line.
Opinions expressed by Entrepreneur contributors are their own. Do you remember the days when collecting and trading baseball cards seemed like the coolest thing to do? Today, those coveted baseball cards and other collectibles have been widely replaced by NFTs, or non-fungible tokens. These tokens are digital pieces of property — assets — that can be bought and sold. In
Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather than having hum-drum, predictable comments from
International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses. International search experts Clayton Warwick and Gary Reilly of Wordbank and Jeramie Heflin of Safeguard Global recently presented
Opinions expressed by Entrepreneur contributors are their own. Personal branding holds a lot of importance for individuals and small businesses in the modern world. The good thing is, there are plenty of tools that one can use for this purpose. You can create your blog or website and link it with different social media platforms.
Opinions expressed by Entrepreneur contributors are their own. Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable,
Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinking about leaving their jobs this
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