Opinions expressed by Entrepreneur contributors are their own. Anyone who has spent time around young children knows that one of their favorite words is “why.” Why is the sky blue? Why can’t I have that? Why do I have to go to school? “Why” is an important question to ask no matter how old you are,
Month: February 2022
Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model — which is why it’s important to focus on franchisee referrals in your system. Referrals are
In today’s video I’m going to share with you how to get more views on your Instagram Stories. Everyone’s complaining about not getting enough reach on Instagram. But what if I told you that the secret is within Instagram’s Stories. And it’s not just creating Instagram Stories. There’s a specific formula that you need to
Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for
BrightEdge, an enterprise SEO platform, has acquired technical SEO platform Oncrawl. The terms of the deal were not disclosed. Oncrawl will continue to run as its own company. Both customer bases will soon have access to additional technology without an accompanying price hike. What it means for BrightEdge. This acquisition mirrors the merging of SEO and data
Opinions expressed by Entrepreneur contributors are their own. While the business world has always required a certain level of adaptability from big and small businesses, it’s become increasingly important to be able to shift not only your approaches, but also your measurements of success. What could have been a huge success 10 or even five years ago, like
Opinions expressed by Entrepreneur contributors are their own. The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result,
Opinions expressed by Entrepreneur contributors are their own. Ever since the world was shocked by Covid-19, the landscape of how we do business and consume content has changed forever. The focus has shifted to the online world in a multitude of ways. Social media, constant talks of a future metaverse, NFTs and cryptocurrency are at the helm of
Opinions expressed by Entrepreneur contributors are their own. Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to
Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will in turn reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,”
Dr. Emily Taylor, known as Dr. Ear Wax to her social media followers, is using social media to educate the public about the importance of hearing health. Loud noise exposure is the reason more than 30 million people suffer from permanent hearing loss. Yet, with the right protection and education, it can be preventable. As
Takeaways from this episode: Authentic Social Media — Rabia Kamara, who has a degree in marketing, started from scratch one day on her Instagram for Ruby Scoops. She realized she had to tell her own story — and not just share dessert photos — in order to grow her ice cream business. She started becoming
Opinions expressed by Entrepreneur contributors are their own. If there’s anything I’ve learned as a business leader during the pandemic, it’s the concept of adaptive innovation — creating an agile, collaborative and creative model within your business to meet the needs of your customers. To be truly amenable to adaptive innovation, leaders must also understand the underlying
Phil Black “From Suit to Seal” Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! Be BOLD. Be There. Catch the INBOUND Bold Talks live in Boston Sept 8-11, 2015 during the INBOUND conference. For more information and to register,
The phrases “page experience” and “core web vitals” are often used interchangeably, but they actually refer to two separate sets of website metrics. “Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,” Diane Kulseth, senior SEO consultant at Siteimprove, said
Opinions expressed by Entrepreneur contributors are their own. A few years ago, my niece visited me in New York. She was telling me about a new show she was watching about six friends who lived in Manhattan, met regularly at a coffee shop and got into hijinks. The characters’ main apartment, she told me, was
Opinions expressed by Entrepreneur contributors are their own. Have you ever released a new product or offer and heard crickets? You’ve spent all this time making sure that you deliver the greatest thing out there, but when you release it to the world, people barely pay it any attention. That can not only be frustrating and
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough — you
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