Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every
Month: January 2022
Opinions expressed by Entrepreneur contributors are their own. It’s been written countless times already, but the pandemic has changed virtually every industry, and has had a uniquely fierce impact on the marketing landscape. In today’s digital and 24/7 media world, as it adapts to a seemingly ever-changing “new normal,” marketers must be quicker than ever to
Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ever before. In addition, digital media trends are ever-changing, so crafting a solid PR strategy is all the more daunting for those without
Opinions expressed by Entrepreneur contributors are their own. When I started HydroJug, one core value stuck out above everything else — we wanted to add value. I wanted our products to improve the way people lived and for our partners to grow because of our connection. I’ve implemented this mission of adding value in every aspect
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just starting out and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for
In this video, I’m going to give you 8 tips on how to write a good 30 second commercial video script. 1 – Keep the script under 500 characters. That’s about 80 words on average. Google search “character counter” to paste your script into some free tools. Or, if writing in Google Docs, go to
Learn How to use Facebook Groups to Market your Business in this free HubSpot Academy course: https://clickhubspot.com/s8z Facebook Pages don’t have as much clout as they did historically. Organic reach is harder to come by and advertising is more important than ever. Watch this video and learn how to use Facebook groups to market your
Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds complicated, but simply means an automated way of selling or buying digital advertising. A surging number of marketers are diverting
Opinions expressed by Entrepreneur contributors are their own. First and foremost, a definition of terms should be in order. A blockchain is a growing list of records, called blocks, that are linked together using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp and transaction data. Blockchain doesn’t equal crypto, but
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way
Opinions expressed by Entrepreneur contributors are their own. Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times. Email marketing strategies are always changing. 2021 saw many developments, some
Opinions expressed by Entrepreneur contributors are their own. Look up “collaboration” in a dictionary, and the definition is straightforward enough: “working together to achieve a goal”. In business, that goal is growth, and leaders have long been looking for ways to improve team cooperation to get there. When digital options like FaceTime and Google Hangouts
Opinions expressed by Entrepreneur contributors are their own. You would think that in this age of organic, vegan, plant-based, natural, fresh, farm-to-table, healthy and nutritious foods, a product made from processed pork that comes in a can and was eaten by soldiers in World War II — not exactly the best era of food nutrition — would be
Two decades ago, Sam Zien was at a crossroads in his career. Aspiring to leave his 9 to 5 and become a content creator in the travel space far before it was trendy, the devastation surrounding the 9/11 attacks put his plans on hold. Dejected and confused, Sam saw a piece of content that was
Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Calendar – Calendar Search engines use bots to
Enhance your digital marketing strategy with this Free Marketing Plan Template: https://clickhubspot.com/d55 What is digital marketing? Basically, it refers to any form of marketing that is done through electronic devices! In this video we’re going over exactly what it is, sharing examples of who has done it best, and even giving you some great tips
Have Someone to Make Videos for You: https://www.marketing360.com/video-services/?ref=yt-desc–K8HP_XKXtk With the rise of social media, creating video content for your business is so important today. The problem is, what videos should you create! Well, here’s 16 video ideas to get you started! Video #1 – Brand video (company mission, why, etc) Video #2 – Meet our
Canva is the Australian unicorn company whose online design product is taking the world by storm. But what makes their product so good? We take you through the 4 main pillars of Canva’s product strategy that helped them disrupt the $128 billion dollar design services market. HubSpot and Canva surveyed over 500 marketing leaders and
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