Month: January 2022

SEO tool provider Deepcrawl has launched a technical SEO app for Wix websites, the company announced Monday. Designed for small and mid-sized enterprises, the app automates weekly site crawls and detects issues ranging from broken pages to content that doesn’t meet best-practice guidelines for SEO. The Deepcrawl app dashboard for Wix websites. Image: Deepcrawl. The
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Opinions expressed by Entrepreneur contributors are their own. When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical to harnessing customer loyalty and turning prospects
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Opinions expressed by Entrepreneur contributors are their own. The two most common queries I hear from nonprofits are how to increase brand awareness and how to raise more funds online — challenging efforts that are compounded by the fact that most organizations have limited resources and are risk-averse. So, how do we tackle this dilemma? Put
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Opinions expressed by Entrepreneur contributors are their own. Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. More than a quarter (27.4%)
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Opinions expressed by Entrepreneur contributors are their own. Outreach is a huge aspect of business. All editors or owners of a company have gotten some form of outreach email. Even though several areas of outreach have been automated, there is still a need for manual outreach. Here’s how you can improve each area of outreach.
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Opinions expressed by Entrepreneur contributors are their own. In Ernest Cline’s 2011 science fiction novel Ready Player One, life is divided into two disparate experiences: the real and the virtual. The story is set in 2045, in a future beset by environmental, economic and social problems that leave its inhabitants spending time in a vast, highly-detailed virtual
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Want to exceed your customer’s expectations? In this video we break down 11 tips on doing just that!… check it out! – By Marketing 360® / https://www.marketing360.com/small-business-crm/?ref=yt-desc-BPO6_HSdQec Intro: Managing and exceeding customer expectations is key to success. But in order to exceed your customer’s expectations, you must first understand them! So let’s talk about 6
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Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part
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Opinions expressed by Entrepreneur contributors are their own. Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results? Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck
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Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or
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Opinions expressed by Entrepreneur contributors are their own. If you have been paying any attention to the social-media movement in the last decade, then you will know the name Gary Vaynerchuk (Gary Vee). Vaynerchuk has had a pillar-like presence in the marketing, social-media and brand-building space for the last 10 years. He’s always been known for reaching into new
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Opinions expressed by Entrepreneur contributors are their own. It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.  After a long period of being locked up, travelers are
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