Month: December 2021

What Is the 80-20 Rule? 80% of the land is owned by roughly 20% of people. 80% of sales deals are closed by 20% of reps. 80% of what you wear is 20% of your wardrobe. Coincidence? Nope – it’s a surprisingly common pattern that appears frequently in nature and in society. So what the

Learn more about How to Write an Executive Summary with bestselling author Daniel Pink: https://clickhubspot.com/Writing-Course In this video, we’ll walk you through how to write an executive summary — from start to finish. But first what is an Executive Summary and how do you start to write one? An executive summary is a brief overview

Want to master your Content strategy? Learn more here: https://clickhubspot.com/4ca People don’t search like they used to. Does your SEO content strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to

Learn more about What is Bounce Rate and How to fix it download Here: https://clickhubspot.com/Redesign-your-website In this video, we will show you what is a Bounce Rate, how to keep your bounce rate low, and have your website visitors stay longer on your website. The bounce rate is the percentage of visitors who come to

Multi-channel attribution modeling is complicated. But without it, you won’t know what marketing activities are actually leading to higher ROI and better results. Learn more: https://clickhubspot.com/a4p 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course:

Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain how to reach your audience. In this video, you’ll learn: how ideas spread, how to have practical empathy in your marketing in order to be an effective marketer, the role of ads in modern marketing, and the marketing promise. As marketers,

What happens when someone has a bot watch all 13 seasons of Bob Ross’s “The Joy of Painting.” and the AI then writes its own episode? Here is that episode, acted out according to the script, right down to the knives and not-so-friendly clouds. 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification

How to Master Email Marketing strategy, This video recaps a key lesson in our free Email Marketing Certification: https://clickhubspot.com/Email-Marketing Are you trying to achieve a measurable return on your email marketing investment, grow and retain your email subscribers, and remain compliant with the ever-changing email regulations? Email marketing is complex. In this video, we’re going

What is Gestalt Psychology and Why It’s Essential for Good Design? Why do we see what we do? What helps our brains perceive the world around us? What makes something poorly designed? Gestalt psychology helps us with all these questions and can be applied to anything from a website to a well-designed logo. 📔 Grow

WHAT IS INBOUND? // It’s how 137,000+ people are transforming business. Take the UPDATED HubSpot Academy Inbound Certification to level-up your business strategy: https://clickhubspot.com/Inbound-Course Inbound is a fundamental shift in the way you do business and is a philosophy based on helping people. The inbound approach to doing business is more human and customer-centered. Learn

Learn how to run successful LinkedIn ads and prepare your business to create impactful Linkedin marketing campaigns. HubSpot Academy’s social media professor, Crystal King, shares tips on optimizing your page, how to use LinkedIn’s audience targeting, how to use your LinkedIn Campaign Manager, and more, including advice from Ty Heath at LinkedIn’s B2B Institute. Learning

Find more free marketing courses in HubSpot Academy: https://clickhubspot.com/PopularCourses-seth Watch Seth Godin, Founder of The altMBA and author of “This Is Marketing” explain the purpose of marketing today. Marketing is at the core of what we do. Marketing is the story you tell, who you’re telling it to, and why people are going to buy

Free Facebook Ads Course: https://clickhubspot.com/Facebook-Ads-Training This video is part of the “Facebook Ads Training: How to Build Great Ads & Audiences” course in HubSpot Academy. Effective Facebook advertising starts with creating a compelling ad, but you also need to find and target the right audience to show that ad too – the ones that are

Ready to maximize your presence in the market by understanding your prospects’ Jobs To Be Done? Watch the full lesson: https://clickhubspot.com/rpy What is the “Job” of a McDonald’s milkshake? That’s what Harvard Business School professor and disruptive innovation expert Clayton Christensen asked when McDonald’s approached him looking to innovate on their milkshake product line. By

In this video, we show you the importance of SSL, what is SSL, and why you need it to have a secured website. Is your website secure? Find out with HubSpot’s free SSL Checker: https://clickhubspot.com/SSL-Checker 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Social Media Marketing Course:

Try out HubSpot’s Free CRM: https://clickhubspot.com/CRM Not all customer relationship management systems are built equally. The HubSpot CRM makes it easy for sales professionals to maintain relationships with prospects while managing their funnel. Learn in Minutes, Not Months Get a tool that adapts to your process, won’t slow down sales, and doesn’t need IT. HubSpot’s