Month: October 2021

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical
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You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. El Buen Fin vía Facebook The Good End of 2021 raises scenarios that were expected in the near future. Digital acceleration, a profound change in consumer behavior, reflected in the increase in online purchases, for example, and the end of cookies , anticipate radical
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost
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Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Google said “with this update, people can now seamlessly
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different people have different opinions about this, and that
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media has become one of the primary sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking. The list is, however, not limited to these activities
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Mark Hamstra, Contributor to CO— by the U.S. Chamber of Commerce Companies are rethinking their approach to digital advertising amid changes in privacy policies on major digital platforms like Facebook and Google, and as online
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s digital era, social media has become one of the most important marketing tools in a company’s business-growth strategy. It’s so common it seems nearly taboo if you’re a business owner and your company has yet
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out?  The answer is simple:
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