Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical
Month: October 2021
You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. El Buen Fin vía Facebook The Good End of 2021 raises scenarios that were expected in the near future. Digital acceleration, a profound change in consumer behavior, reflected in the increase in online purchases, for example, and the end of cookies , anticipate radical
Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. It is no secret that thanks to the pandemic, ecommerce has become the main way by which people consume many products. Giants like Amazon , Shein
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, can you imagine a search engine without a
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ways in
According to Ahrefs, 91% of content gets zero traffic from Google. That means less than 1 out of every 10 web pages get any traffic at all. If your site is among the 9% that gets their traffic, that’s awesome and good for you. But, if you’re part of the 91% that doesn’t, it’s probably
Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Google said “with this update, people can now seamlessly
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different people have different opinions about this, and that
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Social media has become one of the primary sources of communication and connectivity with everyone. Social media includes everything from entertainment, news, podcasts and advertising to marketing and networking. The list is, however, not limited to these activities
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and where is search marketing headed? This year’s
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Mark Hamstra, Contributor to CO— by the U.S. Chamber of Commerce Companies are rethinking their approach to digital advertising amid changes in privacy policies on major digital platforms like Facebook and Google, and as online
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. In today’s digital era, social media has become one of the most important marketing tools in a company’s business-growth strategy. It’s so common it seems nearly taboo if you’re a business owner and your company has yet
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out? The answer is simple:
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