June 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars
Month: July 2021
July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing
Have you ever wondered what popular bloggers do that you don’t? Well, knowing how to be a great blogging storyteller to engage readers is one of the most effective blog writing techniques you can learn. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my
Hosting in-person events for your podcast is vital to strengthening the community of your show. July 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In-person meetups are an excellent way for business owners to strengthen the community of their podcast. If you’re not sure how to start, don’t worry. Here are
July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets. We distributed leads to our
Supercharge your success online with strategies for e-commerce, SEO, and more. June 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Fire
We’ve all been there: tapping our fingers on our desks, wondering how we’ll fill our content calendar for the month. The simple solution may be to source ideas from competitors or plug a few topics into a keyword research tool and see what comes up. This is by no means a bad process, and sourcing
Writer, editor, and translator. Experienced in blogging for marketing, translation, localization, and foreign languages with a degree focused on English Language and Literature from Boğaziçi University. Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in
March 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your list. As subscribers come and go, you want to make sure your growth rate stays high and your audience is expanding. In general,
There are sub domains and there are sub directories. Which one should you use? An example of a sub domain is keyword.example.com. An example of a sub directory is example.com/keyword. In general, most sites should use sub directories because their website is on one topic. But when your website is on multiple topics you should
February 16, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percent of marketers report that this
How to earn a passive side income. July 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than a third of
For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links,
Jeffrey Vocell is director of product marketing at Iterable. The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these
Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing. That’s bought with it
April 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Most marketers I
How to Start A Digital Marketing Agency As a Beginner in 2019 (Your FIRST $10k+/month) // You see people like me doing consulting services and making money from it. Would you like to learn how you can do the same thing? RESOURCES & LINKS: ____________________________________________ How to Start Your Own SEO Agency | Find Quality
July 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Nowadays, most everything is about the platform you can build online. There are numerous reasons for this. For one, if you’re launching a new product, having a robust following is essentially a way of already having customers who are loyal to
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