How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don’t. And search
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with stakeholders. However, there are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power. In this article, we aim to
Reddit, a network of communities serving as an online public forum (known as “the front page of the Internet”) is at odds with its base (the app has about 57 million daily users) after announcing major changes to the platform in April, such as charging third-party apps and potential moderation changes. The shakeup has sparked
Opinions expressed by Entrepreneur contributors are their own. Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting bigger Influencer marketing works because of the
Opinions expressed by Entrepreneur contributors are their own. Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences. Yet even the largest organizations often do not have a steady stream of news to
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers
Download HubSpot’s Official “How to Use Facebook for Business” Ebook [FREE RESOURCE] https://clickhubspot.com/0tj Are you looking to create a Facebook page for your business but don’t know where to start? In this video, we’ll walk you through the step-by-step process of building a Facebook page that will showcase your brand and engage with your target
Tu logotipo es el rostro de tu marca, lo primero que las personas ven y asocian con tu negocio. Por eso es crucial crear un logotipo que no solo destaque, sino que también resuene con tus clientes. Tomemos a Coca-Cola como ejemplo. Su logotipo es uno de los más reconocibles en el mundo y la
Opinions expressed by Entrepreneur contributors are their own. Your logo is the face of your brand, the first thing people see and associate with your business. That’s why it’s crucial to create a logo that not only stands out but also resonates with your customers. Let’s take Coca-Cola, for example. Its logo is one of
Opinions expressed by Entrepreneur contributors are their own. The legal space is ultra-competitive. Attorneys and legal professionals will already know this not-so-secret fact. Marketing yourself and your team is vital to attract clients to your firm/organization. Historically, the legal space has been dominated by bombastic personalities taking to television and billboards that line the busy
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers
Download HubSpot’s Official “How To Use LinkedIn For Business And Marketing” Guide [FREE RESOURCE] https://clickhubspot.com/lyn Want to know secret LinkedIn hacks you can start doing right now to grow your profile? In this video we’re sharing 5 of the best LinkedIn hacks you need to know about in 2023. We cover how to network, engage,
Opinions expressed by Entrepreneur contributors are their own. In today’s highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation, eliminate objections and inspire confidence
Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it’s never been more urgent to
Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string
Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning Attaining celebrity status is not about an ego boost
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