Marketing News

There’s a right way and a wrong way to do webinars. These tips help ensure you get it right. July 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As people conduct more and more business and shopping online, webinars are becoming commonplace, as they allow you to reach workers and

So is it better to favor one over the other? Or should you attempt to mix the two? July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common pieces of advice in content marketing is to write as much “evergreen” content as possible. Evergreen content, as the

July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The “Great Resignation” has been reported from nearly every major media publication. People are quitting their jobs post-Covid, looking for better pay, better benefits and more.  My team over at MarketerHire wondered if marketers, in particular, were planning on quitting. So, we

July 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m often asked by other entrepreneurs how I grew my public-relations business and how I gain new clients. There are several examples I can share, but I usually start with one answer they don’t expect. I talk about the importance of attending

July 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone who has utilized networking to grow

With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage. July 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant

What need? Clippy returns as an emoji. Maybe it’s not so annoying anymore. July 20, 2021 1 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you remember when you were doing homework in high school and the annoying clip ( Clippy )

The proximity and personalized treatment allow SMEs to get to know their consumers better. This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Originally written for Premo Large companies allocate large budgets to know their consumers : market

Tried and true methods for defeating the deleting. July 19, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When you couple the uncertainty of a pandemic-riddled economy with ever-increasing social media privacy issues, it’s no wonder “electronic mail” has once again become the most effective of online marketing tools.  Let’s explore a slew of send-and-reply

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global average time spent on social media is 145 minutes everyday with a steady 8 to 10% YoY increase and according to WHO, the average life expectancy is 73 years. Why is this data important? These two hours and forty

Get the design skills you need to build your brand. July 18, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a

To get your customers to take action, you have to consider what will really inspire them. July 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words,

Create a brand that truly distinguishes itself. July 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Put very simply, digital branding is your virtual footprint on the web — from logo and colors to the tone of voice used in online communications. Such brand identifiers are what sets a company

July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small

As the holiday season approaches, there are many tips and tricks brands can adopt to gain greater media exposure. July 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It will be fascinating to see how the 2021 holiday season unfolds. Many Americans will be ready to convert their pent-up frustrations

Discover how to generate revenue using social media advertising strategies when you join us for this webinar with industry expert Neil Patel. Register now! July 16, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are the typically way ecommerce companies grow their sales, but there must be another way

July 15, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. As a teenager I used to watch two series on television: one about the deeds of Robin Hood and the other about the

To compete with TikTok, Mark Zuckerberg plans to pay more than $1 billion to attract content creators. July 15, 2021 2 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Marc Zuckerberg, CEO of Facebook, announced Wednesday that he will invest more than $1