Marketing News

July 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Continuing education is becoming increasingly important in many professional fields. More than 16 million people in the U.S. have a master’s degree — a 43% increase since 2002. There are many benefits to pursuing continuing education, including career advancement and increases in marketability, earning

July 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Since its inception, Victoria’s Secret was the standard-bearer when it came to lingerie. That’s why it came as such a shock to learn that it had decided to say goodbye to its Angels, a stable in its marketing strategy for the past

July 29, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. June, the month of LGBTQ + pride, appears to be a gigantic celebration in different countries of the world. People with extravagant clothes

When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age. July 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when

The pandemic has changed the way we shop, work and engage with brands. Don’t let your business get left behind. July 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. While some ndustries have benefited from being nimble amid the pandemic, others are still struggling to generate sales. In the corporate

In the new era of online shopping, it pays to establish a direct connection between your brand and its customers. July 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The days of having to leave the house, deal with traffic, find parking and fight the crowds in a retail environment are

We present to you some of the funniest and most unusual commercials of the last century. July 27, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on México Desconocido Currently, the goal of every company is to

A strong brand identity has the power to elevate and position a company in a way that can yield greater success. July 25, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. A strong brand identity has the power to elevate and position a company in a way that can yield greater success.

July 26, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively

It can be tough to get the “perfect” domain for your business. Domain hacking could be the answer – but is it really worth it for your business? July 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Domain hacking sounds like a nasty cyber attack, but the terms refers to

Get a comprehensive digital marketing education for 2021. July 25, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital

July 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully,

July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Data has been a hot-button topic for brands, publishers, and agencies since it emerged as a necessary tool of the trade, but it has been especially prevalent in 2021. Unfortunately, there is not enough concrete direction to find the right solution

July 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search engine optimized terms that allow crawlers to determine what your content is about, and then rank them by comparing

PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The difference between successful results and complete failure often hinges on an effective evaluation during the hiring process. Here’s how: Set realistic KPIs According

This is how to leverage podcasting as a low-budget marketing tool. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I have been on over 75 podcasts in the past year, sharing my story about MASAMI, the clean premium haircare brand I co-founded in February 2020. That’s right, 75 and

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As a teenager, I tried everything: community theater, basketball, cross-country skiing, social work, hours and hours of piano lessons, Aikido, horseback riding. This information is relevant because as a 20-something young professional, I remained the same multi-passionate teenager at heart, which made

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few weeks, I took a deep dive into the seven-day Facebook Good Ideas Festival, which focused on how small businesses can boost their online presence in various ways as they recover from the pandemic. Yes, it showcased different ways the platform can be