Marketing News

El marketing es una de las áreas más importantes de una compañía al ser la encargada de ayudar a aumentar las ventas, su imagen, su proyección, entre otros aspectos claves que ayudan a que una empresa sea exitosa. En ese sentido, en la actualidad todas las empresas deben contar con equipos de marketing bien establecidos

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Chances are your loyalty program is failing. While north of 80% percent of Americans are enrolled in them,

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily

Opinions expressed by Entrepreneur contributors are their own. TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact. With more

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. Enter the psychology of branding, a

Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email list is outdated, or if you

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when

Opinions expressed by Entrepreneur contributors are their own. As an author, book signing events can be a lot of fun and create some killer marketing hoopla on your social media to get more people interested in your book. They are also a great way to connect with readers, promote your work, and boost your sales.

Opinions expressed by Entrepreneur contributors are their own. If you’re a venture-backed company, you’re probably being told to get profitable and to do it quickly. Although it might sound counterintuitive, the path to profitability for many business leaders could lie in expansion. Even during challenging economic times — with the consumer price index increasing 6.5%

Opinions expressed by Entrepreneur contributors are their own. In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make an impact in your market. Artificial

Opinions expressed by Entrepreneur contributors are their own. So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted marketing agencies to help you, and now

Opinions expressed by Entrepreneur contributors are their own. Tired of reading the same old marketing advice for your startup? When I started my journey as an entrepreneur, I knew how to build things, but marketing them was a different ball game. Every corner of the internet seemed to echo the same advice  —  paid ads,

Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverage podcasts across different stages of

Opinions expressed by Entrepreneur contributors are their own. Public relations is essential to any organization’s marketing and communication strategy. It involves creating and maintaining a positive image for the founder and its products or services through various media channels, including traditional print and digital media, social media, brand collaborations and other digital platforms. One common

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can win this battle for attention in

Opinions expressed by Entrepreneur contributors are their own. If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in to support the depositors, making them

Opinions expressed by Entrepreneur contributors are their own. People today are bombarded with messages from morning until night. We can’t check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today’s consumers are experts at tuning these messages out, leaving salespeople with an important question: Do you ensure

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for customization at the local level. “It’s our responsibility as a franchisor to provide tools, resources and support for our franchisees that allow them