Marketing News

La compañía recaudó $2 millones de dólares de capital semilla para ayudar a los creadores a monetizar su contenido más fácilmente al tiempo que permite a las marcas lograr asociaciones con los influencers que mejor se adaptan a sus objetivos. Las campañas de marketing de influencers han visto un aumento significativo, ganando popularidad entre las

Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotes their products and values. But

En TikTok, en un momento dado cualquier usuario puede volverse viral por publicar sobre cualquier cosa. Un par de casos reales: los videos de TikTok más vistos de 2022 incluyeron una jirafa gigante de chocolate, un niño pequeño que le recordó a su madre que “Solo soy un bebé”, el regreso de la hibernación de

Opinions expressed by Entrepreneur contributors are their own. No matter the age or size of your business, one thing these days can really make or break your success: your online reputation. Across all industries, public perception of your business, particularly online, has a massive impact on your customer loyalty, growth and revenue. We’re long past

Opinions expressed by Entrepreneur contributors are their own. As the founder of one of the country’s fastest-growing 3D Virtual Tour companies, I’ve dedicated a lot of time to testing all of the leading virtual tour platforms available. There are hundreds of these 3D software on the market, though only a few can produce the quality

Opinions expressed by Entrepreneur contributors are their own. A startup’s brand — both the company and the founders’ brands — plays an important role in shaping how investors perceive their business and, ultimately, how much they are willing to invest. Building a strong brand for the startup and founder, can help differentiate a company, emphasize

Words do more than convey information — they can also motivate and inspire people. Jonah Berger, a professor at the Wharton School at the University of Pennsylvania, studies how language can change people’s minds, engage customers, and persuade them to do things you’d like them to do. He sort of like a Word Detective. Berger

Si eres un emprendedor que trabaja en servicios profesionales (piensa: relaciones públicas, consultoría de gestión, redacción de discursos, cabildeo), una de las preguntas eternas a las que te enfrentas es esta: “¿Qué tan detalladas deben de ser mis propuestas?” Por un lado, quieres demostrar que entiendes la situación y dejar ver tu experiencia. Por el

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results. However, the PR landscape is

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur who works in professional services (think: public relations, management consulting, speechwriting, lobbying), one of the perennial questions you face is this: “How detailed should I make my proposals?” On the one hand, you want to show that you grasp the situation and demonstrate

Opinions expressed by Entrepreneur contributors are their own. According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported increased profits during 2022, despite all that

Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century. Writing a book. A book,

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands were exaggerated. Meanwhile, customers are more

Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model is becoming more and more

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing your brand narrative to crafting an

Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly to borrow, and while recent bank

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and drive sales. Instagram is one of

Are you feeling a little dazed and confused? Astrologists believe this is because Mercury will soon be in retrograde. Wendy’s believes it has a cure. The fast food chain announced it would soon introduce its “Mercury Menu,” offering deals such as free Crispy Chicken Sandwiches, free 6-piece Crispy or Spicy Chicken Nuggets, and free hot