Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities. Whilst a dedicated team, data-driven insights and analytics tools, a mentor or coach, continuous learning and development,

Opinions expressed by Entrepreneur contributors are their own. If you are reading this, you’re likely aware you need to invest in creator talent to curate a more relevant brand presence. You also realize that there is no clean-cut playbook to building creator relationships with creators and, moreover, effectively working with them. Creators are becoming a

Opinions expressed by Entrepreneur contributors are their own. The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of JPMorgan & Co, suggests building a “fortress

Opinions expressed by Entrepreneur contributors are their own. I recently watched Jerry Maguire with my kids. They’d never seen it — and I hadn’t watched it from beginning to end in ages. When the film came out in 1996, a famous line was born. No, I’m not thinking of “Show me the money” — though

Opinions expressed by Entrepreneur contributors are their own. Startups and small businesses know that creating effective PR and marketing strategies can be challenging, especially when working with limited budgets. Traditional advertising can be expensive, and reaching new customers through social media can take time and effort. However, there is a solution that you may have

Opinions expressed by Entrepreneur contributors are their own. Spreadsheets are one of the most versatile and widely used tools in the business world. They offer an easy way to organize and manipulate data, make calculations and create visual representations of information. However, when used for inappropriate tasks, spreadsheets quickly become a crutch that hinders progress

Opinions expressed by Entrepreneur contributors are their own. Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines, waiting for that AI Revolution

Opinions expressed by Entrepreneur contributors are their own. Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased website traffic. In comparison, 62% have

Opinions expressed by Entrepreneur contributors are their own. So you want to increase brand awareness, be featured in the media and become a household name? It’s time to hire a PR team. But just like with everything else, all PR firms are not created equal. Too many PR firms want you to think that the

Opinions expressed by Entrepreneur contributors are their own. The sales presentation is often the make-or-break moment in the sales process. It’s the time when you have to captivate and convert your audience. But that’s not easy! After all, the audience’s average attention span during presentations is just five to ten minutes, and their receptiveness to

Opinions expressed by Entrepreneur contributors are their own. Digital identity verification is a critical step in customer onboarding, especially for businesses operating in highly regulated industries such as financial services or payments. However, the traditional methods of identity verification, such as a person reviewing government-issued IDs or conducting manual background checks, can be time-consuming and

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to growing your business, most marketing channels cost money. Search engine optimization (SEO), on the

Opinions expressed by Entrepreneur contributors are their own. By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from human writing. Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s unique needs and preferences.” This personal touch

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that connects you with your target audience and helps you achieve your business goals. But it’s important to note that marketing isn’t just about promoting

Opinions expressed by Entrepreneur contributors are their own. Maintaining and developing a strong personal brand is one of the most essential elements of any online presence. As an entrepreneur, one of the most important things you can do is to create and maintain a cohesive, engaging personal brand. A solid online presence has become increasingly

Opinions expressed by Entrepreneur contributors are their own. Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs establish credibility, attracts investors and enables professionals

Opinions expressed by Entrepreneur contributors are their own. Since Fortune 500 companies are the biggest in the United States by revenue, you probably picture them as big, powerful, faceless corporations. We think of artists, on the other hand, as humble bohemians who make just enough to get by on their own. Because it’s all about